Performance Creative,
Built to Scale.
Helping brands and agencies build the creative systems, UGC engines, and team expertise that turn paid media into measurable growth.
Lauren Schwartz is a designer-turned-creative-strategist who built and sold a performance creative agency.
Breakwater Studio is her next chapter - helping brands and agencies build creative systems, production engines, and team expertise that turn paid media into real growth.
Most brands are producing content — but not a system.
Without a repeatable creative strategy, you’re stuck in a cycle of guessing what works, burning budget on assets that don’t convert, and scrambling to keep up with platform demands. Your team is busy, but your creative isn’t performing — because execution without strategy is just noise.
Real creative performance requires the full picture.
It’s not enough to produce great content if your team doesn’t understand the strategy behind it. It’s not enough to have a strategy if you can’t execute it at scale. And it’s not enough to run UGC if there’s no system for sourcing, briefing, and iterating. Most brands are missing at least one piece — and that gap is costing them.
That’s where Breakwater Studio comes in. We guide brands and agencies across the entire performance creative ecosystem — from building data-backed creative strategies and testing frameworks, to producing high-converting UGC systems, to training your team to think and operate like a high-performance growth pod. Whether you need us to do it for you, build it with you, or teach your team to own it — we meet you where you are and build what you’re missing.
Ways to Work With Me
Breakwater Studio works with brands, agencies, and in-house teams who are ready to stop guessing and start building creative that performs offering everything from done-for-you production to strategic advisory and education.
Fractional Creative Strategy Director
Embed Lauren directly into your brand or agency on a part-time, ongoing basis — without the cost of a full-time hire. You get senior-level creative strategy leadership, systems buildout, and team guidance exactly when you need it, applied directly to your paid media performance.
Courses & Digital Programs
Learn the exact frameworks, systems, and strategies Lauren has used to build and scale performance creative at the agency level. Whether you’re a founder, creator, or in-house marketer, our structured programs give you the skills to build converting creative, run UGC systems, and make data-driven decisions — at your own pace.
Performance Creative Strategy
Most brands running paid media know their numbers — they just don't know why their creative is working or failing. We change that. We audit your ad account, assets, and funnel to uncover what's actually driving performance. From there, we build a data-backed creative system: testing roadmaps, funnel mapping, hypothesis frameworks, naming conventions, and a performance dashboard that keeps your whole team aligned.
Meet Lauren Schwartz
Lauren Schwartz spent years working as a designer before discovering that the real leverage in creative wasn’t just in how something looked — it was in how it performed.
That insight led her to build a performance creative agency from the ground up, scaling it into a full creative operation before successfully selling it.
Now, with Breakwater Studio, Lauren is channeling everything she learned into something bigger. Not just an agency — a studio built to transfer knowledge, install systems, and develop the kind of creative infrastructure that brands and agencies can own and scale for themselves.
She’s been in the trenches of paid media creative, managed the chaos of UGC production, built the frameworks that align creative decisions to business outcomes, and trained the teams that execute it all. Breakwater exists because most brands don’t need more content — they need a smarter way to build it, test it, and scale what works.
If you’re ready to stop guessing and start building, you’re in the right place.
