Hello there!

I'm Lauren Schwartz

A designer-turned-creative-strategist who helps brands, agencies, and in-house teams build the performance creative systems that turn paid media into predictable growth. After building and selling a performance creative agency, I founded Breakwater Studio to give other teams access to the frameworks, production systems, and strategic expertise that actually move the needle. Whether you need done-for-you creative production, a fractional strategy partner, or the training to build it in-house — I help you stop guessing and start scaling.

Stop guessing

✦

Start scaling

✦

Stop guessing ✦ Start scaling ✦

I didn't start out as a strategist. I started out as a designer who got obsessed with why things perform.

The more I worked in paid media, the more I realized beautiful creative wasn't enough — brands weren't struggling to make things that looked good, they were struggling to make things that worked. So I taught myself the strategy side: testing frameworks, funnel psychology, hook development, creative analysis. That curiosity became a methodology, the methodology became an agency, and that agency I eventually built and sold.

Breakwater Studio exists because I kept seeing the same gap everywhere  talented teams with no system to tie creative to performance. I've lived both sides of it, and now I want to hand those tools directly to you.

The Breakthrough

We don't just deliver creative — we build the system behind it.

Every engagement at Breakwater Studio starts with one question: where is the gap between your creative output and your business outcomes? From there, we build what you're missing — and the work looks different depending on where you are.

  • Performance Creative Strategy

    Performance Creative Strategy

    We audit your existing creative, map your funnel, and build a data-backed testing system that connects every asset to a hypothesis — so you always know what to make next and why.

  • Content Production & UGC Systems

    Content Production & UGC Systems

    We build and run repeatable UGC engines that produce high-converting ad creative at scale — handling everything from creator sourcing and briefing to editing direction and iteration testing across Meta, TikTok, and beyond.

  • Creative Team Training & Advisory

    Creative Team Training & Advisory

    We train your in-house team to think and operate like a high-performance growth pod — developing the SOPs, frameworks, and strategic fluency that turn a creative department into a revenue-driving function.

  • Fractional Creative Strategy

    Fractional Creative Strategy

    We embed directly into your brand or agency as a senior creative strategy partner — providing ongoing leadership, systems buildout, and performance oversight without the overhead of a full-time hire.

  • Courses & Digital Programs

    Courses & Digital Programs

    We offer structured learning programs for founders, creators, and marketers who want to build performance creative skills from the ground up — at their own pace, with real frameworks they can apply immediately.

The throughline across all of it is the same: we don't just deliver creative.

We build the systems, skills, and strategy that make performance repeatable.

Ready to build a creative system that actually performs?

Whether you're looking for a strategic partner, a production engine, or the training to build it in-house — the first step is a conversation. Book a free discovery call and let's figure out exactly where the gap is and how Breakwater can close it.

Book Your Discovery Call